Multi-scenario Applications of Flexible OLED

Flexible OLED: Multi-scenario Applications

The global market size of flexible displays is expanding continuously. According to relevant statistics, global shipments of flexible Active Matrix Organic Light Emitting Diode (AMOLED) panels reached 631 million units in 2024, accounting for 42% of the mobile phone display market. It is predicted that by 2031, the flexible display market will exceed USD 173 billion, registering a compound annual growth rate of 34.3%. At present, flexible display technologies have been gradually applied to a wide range of fields including smart terminals, wearable devices, automotive & transportation, healthcare, and public services.

Smart Terminals

Flexible displays are continuously enriching product forms in the smart terminal sector. In 2025, Huawei launched the world’s first triple-fold laptop, featuring an 18-inch unfolded screen that enables seamless switching between large-screen office use and portable storage. Samsung is developing a rollable smartphone whose screen can stretch from standard size to 12.4 inches, delivering a cross-border experience between smartphones and tablets. Compared with early curved and foldable screens, new-generation flexible smart devices have achieved comprehensive improvements in size, resolution and durability.

Wearable Devices

In the wearable device sector, flexible screens enable products to be more skin-friendly and functionally diversified. In 2020, Huami Technology and BOE jointly launched a curved-screen smart band with an arc-shaped display wrapping around the wrist, allowing users to view all health and sports data on one screen. In the future, stretchable displays are expected to be integrated into smart clothing for real-time visualization of health data. Evolving from simple data reading to full interaction, flexible screens are constantly improving wearing comfort and information capacity.

Automotive & Transportation

Flexible displays are reshaping human-vehicle interaction interfaces in the automotive industry. In 2022, Mercedes-Benz unveiled the VISION EQXX concept car, equipped with an integrated 47.5-inch flexible OLED central control screen featuring higher resolution and lower power consumption. BMW, Audi and other automakers have also adopted flexible OLED instrument panels and entertainment displays in premium models to support dynamic display and personalized interaction.

BOE has mass-produced automotive flexible displays since 2020 and cooperated with automakers including NIO and Xpeng. Compared with traditional LCDs, new-generation automotive flexible displays offer larger sizes, better energy efficiency and bendability adaptable to various scenarios.

Healthcare

Flexible displays are being deployed in clinical and household healthcare scenarios. DNP Japan once showcased a health patch integrated with a flexible screen, which can display real-time parameters such as heart rate and blood oxygen saturation. In 2021, BOE launched a flexible wearable medical terminal connected to remote monitoring platforms for instant data visualization.

In recent years, portable ultrasound devices have also adopted flexible OLEDs, delivering clearer images, lower power consumption and greater convenience for doctors during mobile ward rounds. Flexible medical displays have achieved remarkable progress in definition, portability and reliability.

Public Services

Flexible displays are widely entering public spaces. New-generation large-size flexible OLEDs outperform early LCDs in brightness, service life and bending resistance. Bus stations, shopping mall windows and exhibition booths are gradually becoming new canvases for flexible displays. These large-size flexible OLEDs can be attached to walls and columns to create immersive advertising. In 2024, flexible transparent displays were adopted at Paris Olympic venues for event information broadcasting and interactive navigation.